Rosemount Nordic Creativity

The Rosemount Nordic Creativity Award is an initiative to embrace creativity within the Nordic region. To inspire and connect like-minded individuals with the Rosemount brand through creativity and inspiration, thus raising exposure and awareness of the Rosemount products. Within the Rosemount brand vision and product development, the approach to wine making is a little different. At Rosemount, wine making is seen as an art form rather than just an industrial process. It’s all about celebrating creativity.

Building on the global positioning, we connected the brand to the Nordic region and expanded it with engaging, inspiring content and campaign activities.

The Nordics; Norway, Sweden and Finland have always been known for their creative style and approach. From product design to graphic design, fashion, and music, the world has looked at the Nordics for its unique aesthetics and style, form/function and creative thinking.

We created an online platform, where all the action and communication was to take place. A place to celebrate creativity and instead of telling people how creative the brand is, a concept where users were encouraged to help define the brand through involvement was utilized. The main campaign was an incentive driven invitation to answer an open competition ‘create art inspired by Rosemount’, with the best entry winning an exclusive creative prize, in this case an inspirational trip to New York City for the Tribeca Film Festival.