Ring Roger – An interactive film experience

Ring Roger is an integrated campaign that is designed to speak to young people on their own terms and inform them about the driving forces behind illegal alcohol and the connection to organized crime.

Background:

These days 5/10 swedish sixteen year olds have a number to a bootleg dealer in their cellphones. He will deliver straight to your door 24/7.

The people selling is not just a friendly guy down the street, but may be connected to a whole industry closely related to other types of organized chrime, prostitution, and drugs.

Brief:

Inform swedish youth about the risks of buying illegal alcohol and shine a light on this problem.

Insight:

Teens do not want to be told what do to. A traditional informational apporach would not work.

Solution:

The hub was an interactive film experience where teens uploaded a picture of themselves and a friend. In the movie they where given choices and got to experience the consequences of those choices. Depending on what choices they made, they story took different outcomes.

Production: B-Reel