A really unalternative media

 Why advertise in the tabloids? When it is the ambient solutions that becomes hot topic in the industry and scoops the awards? When the interest in newspaper advertising drops in favor of more alternative media channels, urinals for example? Well, to begin with, you reach 3.9 million readers. No pub toilet has so many visitors in one night. Kvällspressen Impact would like to highlight this fact in their summer campaign. How? In an alternative campaign for a real non-alternative media of course.