Abby Norm

Nice To Meet You

Janina — Thu, 16 Feb 2012 10:15:40 +0000

Bonnier Properties is building a new shopping centre in Hornstull. Until the inauguration, the area can simply be described as a messy and noisy construction site that nobody wants to stay in. But unfortunately it is now inevitable.

So, to make life more enjoyable for all the people living in the area, we decided to use the downsides with a construction site and turn it into something positive.

In a construction tunnel we installed projectors, speakers and kinect sensors. We created a digital artwork designed as a virtual, interactive forest. The sensors registered the people passing the projection surfaces, which made the forest grow and change.

Via a main screen, the visitors were given the possibility to interact directly with the installation and to help the forest grow.

Even Facebook, Twitter and Google+ acted as inflows to the forest to create content. To enhance the experience of the installation we also developed a sound design, adapted to the daily parts.

Sveriges största inredningsmagasin

Janina — Thu, 16 Feb 2012 10:14:26 +0000

Med över 1,4 miljoner unika besökare i veckan är Hemnet Sveriges största sajt för bostadsköpare. Nästan hälften av besökarna är där enbart för att inspireras. Därför skapade Hemnet en ny avdelning, Hemnet.se/Inspiration, som de bad oss att lansera.
Vi valde att dramatisera den enorma mängd inspirerande hem som finns på Hemnet – över 40 000 varje vecka – genom att lansera Hemnet Inredningsmagasin.

Boxer On Demand

Janina — Thu, 16 Feb 2012 09:10:40 +0000

Robert is now on to his twelfth year as the main character in Boxer’s advertising life. This time, we travel back through history to see how he amused himself before Boxer On Demand was invented. Robert shows up as a confused Stone Age man, a wondering Chinese, an irritated silent-film-guy and a frustrated mother in the 90s until we at last find him happy in today’s TV couch.

A really unalternative media

oskar — Fri, 10 Jun 2011 14:39:25 +0000

Why advertise in the tabloids? When it is the ambient solutions that becomes hot topic in the industry and scoops the awards? When the interest in newspaper advertising drops in favor of more alternative media channels, urinals for example? Well, to begin with, you reach 3.9 million readers. No pub toilet has so many visitors in one night. Kvällspressen Impact would like to highlight this fact in their summer campaign. How? In an alternative campaign for a real non-alternative media of course.

Ring Roger – An interactive film experience

osynlig — Mon, 04 Apr 2011 13:29:10 +0000

Ring Roger is an integrated campaign that is designed to speak to young people on their own terms and inform them about the driving forces behind illegal alcohol and the connection to organized crime.

Background:

These days 5/10 swedish sixteen year olds have a number to a bootleg dealer in their cellphones. He will deliver straight to your door 24/7.

The people selling is not just a friendly guy down the street, but may be connected to a whole industry closely related to other types of organized chrime, prostitution, and drugs.

Brief:

Inform swedish youth about the risks of buying illegal alcohol and shine a light on this problem.

Insight:

Teens do not want to be told what do to. A traditional informational apporach would not work.

Solution:

The hub was an interactive film experience where teens uploaded a picture of themselves and a friend. In the movie they where given choices and got to experience the consequences of those choices. Depending on what choices they made, they story took different outcomes.

Production: B-Reel

Rosemount Nordic Creativity

oskar — Fri, 04 Mar 2011 13:00:12 +0000

The Rosemount Nordic Creativity Award is an initiative to embrace creativity within the Nordic region. To inspire and connect like-minded individuals with the Rosemount brand through creativity and inspiration, thus raising exposure and awareness of the Rosemount products. Within the Rosemount brand vision and product development, the approach to wine making is a little different. At Rosemount, wine making is seen as an art form rather than just an industrial process. It’s all about celebrating creativity.

Building on the global positioning, we connected the brand to the Nordic region and expanded it with engaging, inspiring content and campaign activities.

The Nordics; Norway, Sweden and Finland have always been known for their creative style and approach. From product design to graphic design, fashion, and music, the world has looked at the Nordics for its unique aesthetics and style, form/function and creative thinking.

We created an online platform, where all the action and communication was to take place. A place to celebrate creativity and instead of telling people how creative the brand is, a concept where users were encouraged to help define the brand through involvement was utilized. The main campaign was an incentive driven invitation to answer an open competition ‘create art inspired by Rosemount’, with the best entry winning an exclusive creative prize, in this case an inspirational trip to New York City for the Tribeca Film Festival.